AMD and Samsung Announce Partnership in Ultra LowPower, High Perf Graphics Technologies

by Hilbert Hagedoorn on: 06/03/2019 02:53 PM | source: | 12 comment(s)

AMD and Samsung today announced a multi-year strategic partnership in ultra low power, high performance mobile graphics IP based on AMD Radeon graphics technologies.

As part of the partnership, Samsung will license AMD graphics IP and will focus on advanced graphics technologies and solutions that are critical for enhancing innovation across mobile applications, including smartphones.

Key terms of the partnership include:

AMD will license custom graphics IP based on the recently announced, highly-scalable RDNA graphics architecture to Samsung for use in mobile devices, including smartphones, and other products that complement AMD product offerings.
Samsung will pay AMD technology license fees and royalties.

“As we prepare for disruptive changes in technology and discover new opportunities, our partnership with AMD will allow us to bring groundbreaking graphics products and solutions to market for tomorrow’s mobile applications," said Inyup Kang, president of Samsung Electronics’ S.LSI Business. "We look forward to working with AMD to accelerate innovations in mobile graphics technologies that will help take future mobile computing to the next level.”

“Adoption of our Radeon graphics technologies across the PC, game console, cloud and HPC markets has grown significantly and we are thrilled to now partner with industry leader Samsung to accelerate graphics innovation in the mobile market,” said Dr. Lisa Su, AMD president and CEO. “This strategic partnership will extend the reach of our high-performance Radeon graphics into the mobile market, significantly expanding the Radeon user base and development ecosystem.”

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HWgeek
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#5676288 Posted on: 06/03/2019 03:03 PM

AMD is having good time this year.
Do you think Samsung is after some-kind of Gaming Console with ARM CPU + RDNA GPU?

for use in mobile devices, including smartphones, and other products that complement AMD product offerings.

Ricardo
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Posts: 90
Joined: 2019-04-26

#5676293 Posted on: 06/03/2019 03:14 PM

AMD is having good time this year.
Do you think Samsung is after some-kind of Gaming Console with ARM CPU + RDNA GPU?
That's an interesting thought, and considering Google Stadia, it might be a good time to develop low power all-rounders devices for the masses. This might even bleed into smart TV's?

Kaarme
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#5676306 Posted on: 06/03/2019 03:42 PM

AMD is having good time this year.

Samsung might have got a good deal as well. Although AMD has had success with Ryzen, on the graphics side there have been no breakthroughs, with Navi still a months off promise. I have no doubt AMD demands less money than Nvidia would have. I guess AMD is also easier to work with, with Sony and MS seemingly having no problems getting consecutive APUs from them for their console generations.

craycray
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#5676314 Posted on: 06/03/2019 04:22 PM

AMD has done it before. Qualcomm chips use Adreno gfx, which is the tech on their ULP chips. Interestingly, Adreno is an anagram for Radeon.

nevcairiel
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#5676323 Posted on: 06/03/2019 05:19 PM

AMD has done it before. Qualcomm chips use Adreno gfx, which is the tech on their ULP chips.

Thats not quite the same. Adreno was developed by ATIs old mobile division, which was sold entirely to Qualcomm in 2009, not just licensed IPs.

Yakk
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Posts: 144
Joined: 2014-12-09

#5676344 Posted on: 06/03/2019 06:29 PM

Very nice deal indeed. AMD expands their presence as a graphical HUB directly to mobile now in addition to through Qualcomm which Samsung also works closely with.

And Samsung is covered IP wise for graphics. Seems like a win-win deal.

JamesSneed
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#5676358 Posted on: 06/03/2019 07:07 PM

"royalties" Thats nice. Even if AMD only gets $1 a phone that is still a lot of cash. Samsung sold 70 million phones last year.

Fox2232
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Posts: 9939
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#5676362 Posted on: 06/03/2019 07:26 PM

"royalties" Thats nice. Even if AMD only gets $1 a phone that is still a lot of cash. Samsung sold 70 million phones last year.

I do not think it is as low as 1$ per chip. Unless AMD gets priority access to some of advanced fabs Samsung has in return.

Then AMD gets better mind share as Samsung is likely to put that IP into good phones. Samsung gets HW compatible with all newest APIs. AMD gets to produce much more and become real threat to intel. Samsung's phones will dominate in terms of performance.

schmidtbag
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#5676386 Posted on: 06/03/2019 08:48 PM

That's an interesting thought, and considering Google Stadia, it might be a good time to develop low power all-rounders devices for the masses. This might even bleed into smart TV's?

A Mali-450 is probably good enough for Stadia. All of the heavy rendering is done on Google's end, and they're not going to switch to ARM to play AAA games.

Backstabak
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Posts: 517
Joined: 2015-11-13

#5676517 Posted on: 06/04/2019 08:43 AM

AMD is having good time this year.
Do you think Samsung is after some-kind of Gaming Console with ARM CPU + RDNA GPU?

Seeing as it's with Samsung, I'd guess it's more like smart TV.

Ricardo
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Posts: 90
Joined: 2019-04-26

#5676637 Posted on: 06/04/2019 03:17 PM

A Mali-450 is probably good enough for Stadia. All of the heavy rendering is done on Google's end, and they're not going to switch to ARM to play AAA games.

I know, but I was talking about devices which could do both: streaming games and playing local ones. Not AAA, unless it's mobile AAA (does that even exists?). Could be a nice little entertainment box, like nvidia shield.

moo100times
Senior Member

Posts: 134
Joined: 2012-06-24

#5676984 Posted on: 06/05/2019 02:00 PM

That's an interesting thought, and considering Google Stadia, it might be a good time to develop low power all-rounders devices for the masses. This might even bleed into smart TV's?

Seeing as it's with Samsung, I'd guess it's more like smart TV.

I am of this opinion too, particularly since Samsung TV's started supporting steam link, probably taking next steps forwards so see where they can further expand their business.

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