New Threadrippers are inbound .. fast. And as such, you'll see many new info and product screenshots. And although it's just a box shot .. it is a box shot of the new Ryzen 3000 Threadripper series.
As videocardz reports: the packaging is numbered like collectors edition, so it might be a limited edition, we just don’t know yet. The packaging will probably be used by Threadripper 3960X and 3970X processors.
AMD 3rd Gen Ryzen Threadripper packaging photo