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Alienware is the only OEM Allowed to Sell Threadripper PCs this Year
Yesterday we reported that AMD 12 and 16-core Ryzen Threadripper processors will end up in Dells Alienware Area 51 range PCs. It seems that Dell was keen on exclusivity, and got it. Alienware is the only party that is allowed to sell Threadripper PCs this Year.
This means that other parties like HP and Lenovo will not be able to make Threadripper based PCs until next year. Obviously DiY builders like you guys are not effected as Ryzen Threadripper processors and motherboards will be widely available in etail, reports pcworld:
There is a sidenote to be made, this worldwide exclusive applies only to big Alienware PC rivals like HP and Lenovo. Smaller boutique gaming PC vendors will be able to build Threadripper system. Alienware said it will use the 16-core variant and lower in its updated Area-51 PC, which can take liquid cooling and run up to three GPUs.
Alienware may have a partial lock on Threadripper, but Threadripper doesn't have a lock on Alienware. The company said it will also offer Intel’s new 12-core Skylake-X for the Area-51 product line. AMD officials sidestepped any questions of controversy among other PC makers, instead saying the exclusive with Alienware would help build momentum for the new chip. “Interest from all our OEM partners into Ryzen opportunities have been strong, as was showcased at Computex Taipei this year," AMD officials told PCWorld. "Building on that momentum, we are incredibly excited that Alienware is our lead Ryzen Threadripper OEM partner, with its leadership OEM position in the HEDT market. We look forward to showcasing the full potential of our Ryzen Threadripper CPU and TR4 platform through our Alienware partnership, as well as our partnership with other key HEDT component DIY hardware partners."
The Area-51 Threadripper Edition will come factory overclocked across all cores the company said and with up to 1TB M.2 SSDs and 64GB of DDR4/2933. CPU options include the top-dog 16-core Threadripper chip, with options for GeForce GTX 1080 ti cards in single or SLI configuration, or Radeon RX 480 GPUs in single, dual and three-way Crossfire. PSU options include 850-watt and 1,500-watt power supplies. CPU options include the 16-core version of Threadripper and, in the first confirmation of a lower-end chip, Alienware says it will also offer a 12-core Threadripper. You'll be able to buy an Area-51 Threadripper Edition as soon as July 27.
Meanwhile AMDs Rober Hallock on Facebook posted two photos and a text, showing Alienware Area-51 Threadripper Edition:
Alienware Upgrades Area 51 with 10-core Skylake-X and 12 or 16-core Threadripper - 06/13/2017 06:32 AM
Intel and AMD are stepping up their game with multi-core processors available in two new versions of the Alienware Area-51. Over at E3 visitors will be the first to experience the new rigs powered by ...
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Alienware also introduces gaming monitors, keyboards and mice with signature premium design, updates Alienware 15 notebook with NVIDIA GeForce GTX 1080 Max-Q....
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New Alienware Area-51 Looks Groovy - 09/01/2014 08:01 AM
Oh and it has an 8-core Haswell-E on-board as well. Check out the new Alienware Area-51 design. Since their last model in 2009 they have rebuilt everything from ground up with brand new phenomenal...
H83
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Senior Member
Posts: 4480
Joined: 2009-09-08
#5442946 Posted on: 06/14/2017 07:12 PM
I said it before, AMD should have send all those OEMs to hell and make AMD branded notebooks, tablets. Many of their prototypes were consumer grade products I would buy on the spot.
Does anyone remember that tablet prototype with add-on gamepad case? Those things are now popular and AMD made no money from it.
Does someone remember how many top APUs from each generations ended up in notebooks with dual channel memory? No? That's because there are not many, for some generations none.
So yes, if Alienware delivers high quality, high performance builds, they deserve this deal.
That would be the death of AMD! AMD like Intel and Nvidia rely on their partners to sell their hardware and telling them to get lost and make and sell their own products would be nearly impossible to a company with the resources of AMD. The proof of this is what happened to Windows Mobile when MS decided to buy Nokia and started to make their own phones...
What AMD needs is to work closely to OEMs to ensure they deliver quality products with AMD parts. Then penalize OEMS who failed to deliver by prioritizing the ones who can make good products.
As for this exclusive deal, i don´t think it´s positive for AMD...
I said it before, AMD should have send all those OEMs to hell and make AMD branded notebooks, tablets. Many of their prototypes were consumer grade products I would buy on the spot.
Does anyone remember that tablet prototype with add-on gamepad case? Those things are now popular and AMD made no money from it.
Does someone remember how many top APUs from each generations ended up in notebooks with dual channel memory? No? That's because there are not many, for some generations none.
So yes, if Alienware delivers high quality, high performance builds, they deserve this deal.
That would be the death of AMD! AMD like Intel and Nvidia rely on their partners to sell their hardware and telling them to get lost and make and sell their own products would be nearly impossible to a company with the resources of AMD. The proof of this is what happened to Windows Mobile when MS decided to buy Nokia and started to make their own phones...
What AMD needs is to work closely to OEMs to ensure they deliver quality products with AMD parts. Then penalize OEMS who failed to deliver by prioritizing the ones who can make good products.
As for this exclusive deal, i don´t think it´s positive for AMD...
Fox2232
Senior Member
Posts: 11808
Joined: 2012-07-20
Senior Member
Posts: 11808
Joined: 2012-07-20
#5442952 Posted on: 06/14/2017 07:27 PM
That would be the death of AMD! AMD like Intel and Nvidia rely on their partners to sell their hardware and telling them to get lost and make and sell their own products would be nearly impossible to a company with the resources of AMD. The proof of this is what happened to Windows Mobile when MS decided to buy Nokia and started to make their own phones...
What AMD needs is to work closely to OEMs to ensure they deliver quality products with AMD parts. Then penalize OEMS who failed to deliver by prioritizing the ones who can make good products.
As for this exclusive deal, i don´t think it´s positive for AMD...
Not really. Interest in Windows Mobile went down and MS thought that they can turn it around. They could not.
I was interested in Windows mobile as long as it would have x86 compatible CPU, therefore capability to run desktop applications/games/coding/SDKs/...
That did not happen. MS simply bought nokia without making any revolutionary changes.
AMD Can and does make their devices and with proper configurations, people would go crazy for them.
+ pricing, remove middle man and you are much more competitive.
And this Alienware deal is Quality Control. It is easier to ensure that one manufacturer who is interested in not harming own brand delivers great products, than to persuade that dozen of manufacturers who made worst possible devices into their tradition, to actually produce decent device with AMD chip inside.
That would be the death of AMD! AMD like Intel and Nvidia rely on their partners to sell their hardware and telling them to get lost and make and sell their own products would be nearly impossible to a company with the resources of AMD. The proof of this is what happened to Windows Mobile when MS decided to buy Nokia and started to make their own phones...
What AMD needs is to work closely to OEMs to ensure they deliver quality products with AMD parts. Then penalize OEMS who failed to deliver by prioritizing the ones who can make good products.
As for this exclusive deal, i don´t think it´s positive for AMD...
Not really. Interest in Windows Mobile went down and MS thought that they can turn it around. They could not.
I was interested in Windows mobile as long as it would have x86 compatible CPU, therefore capability to run desktop applications/games/coding/SDKs/...
That did not happen. MS simply bought nokia without making any revolutionary changes.
AMD Can and does make their devices and with proper configurations, people would go crazy for them.
+ pricing, remove middle man and you are much more competitive.
And this Alienware deal is Quality Control. It is easier to ensure that one manufacturer who is interested in not harming own brand delivers great products, than to persuade that dozen of manufacturers who made worst possible devices into their tradition, to actually produce decent device with AMD chip inside.
schmidtbag
Senior Member
Posts: 7155
Joined: 2012-11-10
Senior Member
Posts: 7155
Joined: 2012-11-10
#5442958 Posted on: 06/14/2017 07:50 PM
I find this situation very suspicious... it almost seems like Dell is blackmailing AMD, because why wouldn't AMD encourage other OEMs to support TR? I understand Dell is worth more than AMD (really kind of weird to think about) but they shouldn't have that much power over AMD. If Dell had some ultimatum like "we don't sell any PCs with your CPUs if you offer TR to our competitors", not only does that sound like a lawsuit but AMD could likely make more money from all the other competitors combined.
EDIT:
In another perspective, perhaps TR is just really bad and nobody else wants it. Alienware is kind of the brand for "wannabee enthusiasts" but most legitimate enthusiasts seem to steer clear. If TR ends up underwhelming, I could see why Dell wouldn't want it in any of their high-end workstations, but would gladly stick it in their product lineup full of overpriced products that are mostly marketing gimmicks. To a typical wealthy teen who wants to get into PC gaming, they'll hear "o kewl 16 corez! So many jigahurts!" and Dell will still return a profit.
The only reason I thought of this situation was because of the leaks about TR earlier this week. I don't think TR will be that crappy, but, we don't yet know what it's like.
I find this situation very suspicious... it almost seems like Dell is blackmailing AMD, because why wouldn't AMD encourage other OEMs to support TR? I understand Dell is worth more than AMD (really kind of weird to think about) but they shouldn't have that much power over AMD. If Dell had some ultimatum like "we don't sell any PCs with your CPUs if you offer TR to our competitors", not only does that sound like a lawsuit but AMD could likely make more money from all the other competitors combined.
EDIT:
In another perspective, perhaps TR is just really bad and nobody else wants it. Alienware is kind of the brand for "wannabee enthusiasts" but most legitimate enthusiasts seem to steer clear. If TR ends up underwhelming, I could see why Dell wouldn't want it in any of their high-end workstations, but would gladly stick it in their product lineup full of overpriced products that are mostly marketing gimmicks. To a typical wealthy teen who wants to get into PC gaming, they'll hear "o kewl 16 corez! So many jigahurts!" and Dell will still return a profit.
The only reason I thought of this situation was because of the leaks about TR earlier this week. I don't think TR will be that crappy, but, we don't yet know what it's like.
Aura89
Senior Member
Posts: 8362
Joined: 2008-07-31
Senior Member
Posts: 8362
Joined: 2008-07-31
#5442959 Posted on: 06/14/2017 07:51 PM
Alienware came with that lovely notebook with Ryzen, it is already listed on few shops here. Variety of configurations look amazing, including 120Hz Freesync screens a lot of memory and RX-580, ...
Huh?
I find this situation very suspicious... it almost seems like Dell is blackmailing AMD, because why wouldn't AMD encourage other OEMs to support TR? I understand Dell is worth more than AMD (really kind of weird to think about) but they shouldn't have that much power over AMD. If Dell had some ultimatum like "we don't sell any PCs with your CPUs if you offer TR to our competitors", not only does that sound like a lawsuit but AMD could likely make more money from all the other competitors combined.
It's more like
"You want us to buy X amount of your processors, and we are interested in that deal, but for us to feel comfortable with that, not knowing how well these systems will sell, we need to be the exclusive OEM for threadripper for 1 year"
Alienware came with that lovely notebook with Ryzen, it is already listed on few shops here. Variety of configurations look amazing, including 120Hz Freesync screens a lot of memory and RX-580, ...
Huh?
I find this situation very suspicious... it almost seems like Dell is blackmailing AMD, because why wouldn't AMD encourage other OEMs to support TR? I understand Dell is worth more than AMD (really kind of weird to think about) but they shouldn't have that much power over AMD. If Dell had some ultimatum like "we don't sell any PCs with your CPUs if you offer TR to our competitors", not only does that sound like a lawsuit but AMD could likely make more money from all the other competitors combined.
It's more like
"You want us to buy X amount of your processors, and we are interested in that deal, but for us to feel comfortable with that, not knowing how well these systems will sell, we need to be the exclusive OEM for threadripper for 1 year"
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It's like the last time we saw a quad-channel Ryzen. That's what Threadripper really is, and it will be very interesting to see what kind of results it gets.