Radeon HD 5770 review - Series 5000 Product positioning

Product positioning

We have lots and lots to tell you. Though in advance we like to advise you, some of the content you will read is the same as you have seen in our 5800 series article, Features like DX11 and Eyefinity are of course 100% similar on the new 5700 products in comparison to series 5800.

As you guys know ATI's approach is simple. Offer great features, great performance at a fair price. It's exactly that strategy and sentiment that you will find once again back in the Radeon 5700 series.

AMD had several goals to develop the 5700 and 5800 product series:

• They wanted product leadership
• Best performance at every price point
• Create the most powerful and efficient GPU

Announced today are the Radeon HD 5750 and 5770.

To understand the Radeon HD 5750 and 5770 we however need to go underground a little, and examine the product technology. First up an explanation on product codes and internal product names -- as series 5700 was developped under the tag 'Juniper'.

Starting at DX11 class products, you will no longer see product numbers like RV770 / RV870 etc. A change here is that ATI is switching to code-names, well at least on the consumer side. Internally we know for sure they will still use the numbering. I guess it's another way of marketing and creating some 'mystic' press hype.

The new Series 5000 products are tagged under the family name 'Evergreen' and within the Evergreen family over the months to come we'll see several products released.

• Hemlock - This will be a dual-chip (X2) flagship graphics solutions powered by two RV870 chips.
• Cypress - We recently reviewed them, single-chip high-performance graphics solution based on the RV870 chip that will replace the ATI Radeon HD 4890; this is the Radeon HD 5850 and 5870.
• Juniper - single-chip performance graphics solution that will replace the remaining Radeon HD 4870 and 4850 graphics boards. These will be the Radeon HD 5750 and 5870.
• Redwood - single-chip mainstream graphics solution(s) based on the RV830 chip that will replace both RV730 and RV740-based solutions.
• Cedar - single-chip entry-level graphics solution(s) based on the RV810 chip.

Today we'll be looking into Juniper GPU based products, e.g. the Radeon  HD 5770.

The Radeon HD 5770 is set to go on sale for just $159, while the cheapest entry in the 5700 series, the Radeon HD 5750 is priced in the $109 to 129 USD bracket.

Both cards in it's class will be fast, really fast. At this price level they are competing with GeForce GTS 250 and GeForce GTX 260, both DX10.0 class products. You can already see that the pricing is really attractive.