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The Fiji based products have a TDP set at give or take 275 Watts. You power it by using two 8-pin PCI-Express graphics card headers. Combined they allow for 300 Watts with another 75 Watts coming from the PCIe slot, so that is 375 Watts of power delivery at your disposal, handy for a bit of tweaking I'd say.
 

The ASUS GeForce R9 Fury is offered as a STRIX Edition. ASUS overhauled the design and production a bit. The PCB for example is now built and fabbed by machine 100%, humans are no longer involved in the DIP component stage. These cards are thus machined with more precision, and that does show if you look at the PCB. he PCB looks fantastic and very clean. Next to that the cooler is now overhauled to DirectCU revision III. The card is offered in a nice two slot design. You will spot that matte black PCB with on it, two 8-pin power headers to feed the owl. 
 

The card itself as stated is a nice dual-slot solution, based on the DirectCU III design, the GPU is cooled by a copper base plate connected to heat pipes. In low-load situations the fans do not spin, something we see with most AIB cards at the moment. So when they are not needed which is roughly 60 Degrees C, the fans won't even spin and thus up-to that point this card remains passively cooled.
 

The reference card has a power design of roughly 275 Watts, but due to lack of liquid cooling we found this product to be using less power opposed to the X version. Check out the backside where there is a thick sturdy metal back-plate with plenty of venting spaces applied as well. ASUS calls this the fortifier. Lovely design BTW especially the GPU retention bracket in all red, it simply is a nice touch.