Yes you read the title correct. EA have just introduced a new policy on Origin called the great game guarantee, this is a policy that allows the return/refund of digitally purchased EA titles via Origin. Full details in the link above and a choice quote below.
The new Origin Great Game Guarantee works like this: You may return EA full game downloads (PC or Mac) purchased on Origin for a full refund--within 24 hours after you first launch the game, within seven days from when you purchased it, or within the first seven days after the game's release date if you pre-ordered it (whichever of these conditions happens first).
If something doesn't work out—you aren’t riveted by the storyline, or sucked in by the action, or even just if the game doesn't play well with your video card—we’ve got your back.
Requesting a refund is quick and easy. Just visit your order history and click the “request a refund” link next to your recent purchase, answer a few quick questions, and we’ll take it from there.
The policy is effective today for 20 countries and will be effective on the rest of the Origin stores by the end of September - the countries waiting are: Japan, Taiwan, Hong Kong, Thailand, Korea, Germany, Russia and Poland.