See it? No there, the one that looks like a flat screen TV hanging on the wall. Right, that's Sony's new E4000 TV series. Sony has gone all arty with its Bravia E4000 range - offering a 'picture frame' style edging in Midnight Sky, Aluminium, Pearly White and Dark Walnut to match your room decor.
Sony's pushing its new Picture Frame Mode and four "blend in frame colours" hard as its looks to differentiate the 32- and 40-inch Full HD LCDs (and a wee 26 inch of unspecified, sub-1080p resolution) from the competition. As such, the TVs will display one of six, pre-installed images like Van Gogh's Wheatfield with Cypresses. Really though, why bother pre-loading content when it'll display any image you stuff into a connected USB drive. Oh right, copyright law. Anyway, the top-o-the-line 40-inch model features x.v.Color on a 10-bit panel, Bravia Engine 2 processing, 3x HDMI inputs and even SCART for you European old-schoolers. No price or release date just yet.