GGmania reports that the eBay Motors brand will be integrated into Race Driver: GRID (PC, PS3, Xbox 360, NDS) as a car and racetrack sponsor and as an in-game gameplay feature, publisher Codemasters announced today. The company also released a new trailer showcasing an eBay-branded car. Players in the game will actually buy and sell in-game vehicles using the eBay Motors service just like they would in real life. eBay Motors will also get a title race in the game called "The eBay Motors Mustang Muscle Series" in which they can drive the eBay Motors Mustang GTR concept car in San Francisco, Long Beach, Washington D.C. and Detroit. This type of next-gen in-game advertising should work well within the confines of Grid, since eBay Motors is widely visited and used by the type of person who might pick up the game.
GRID is aimed for a June 3 release in North America. And gosh i want this game !