VideoGamer.com has published an excerpt from an upcoming interview with Command & Conquer: Red Alert 3 producer David Silverman who also works as a presenter for C&C TV. He said that "In all honesty piracy is a huge concern. Luckily people haven't figured out an easy way to pirate on consoles, otherwise you'd be telling me, 'oh, the console market's dying!'. It's a big problem and it's hard because you've got people like Greg (Black, lead balance designer) and a lot of guys on the development team who have been spending countless hours and someone just goes to download on a torrent site and they get the game. It's an unfortunate likelihood and it's one of the penalties that broadband came out. But unlike the music industry which went about it in an interesting way, we're trying some new things and I think we'll be productive in the years to come."
Silverman, however, believes that the PC gaming industry can tackle the problem of piracy by taking a different approach. He said: "Things like digital distribution, things like doing micro-transactions, things like that really find a way to get people involved and then also keep them interested. It's also a challenging thing on our end to make the game more engaging to people. If you give people a reason to buy the game they'll buy it. It's what happens. I use the music analogy again. If I'm an artist and I have an album with 14 songs and only two of them are good, then my album is probably getting stolen, but if every one of the 14 songs is awesome and you keep releasing maybe a new song or what not for people who bought it, I guarantee people will be buying my album. So it's just a different approach and a different way in how we have to look at it in the future."
While the PC version of RTS Command & Conquer: Red Alert 3 was released on last Friday, the Xbox 360 version won't be out until November 14. A PS3 version is currently in the works but without a release date.