It looks like NVIDIA spend $5 million to optimize Ubisoft's Assassin's Creed 5 and Watch Dogs. In fact AMD also is rumored to have invested a similar sum in Battlefield 4, exact details about these deals are unclear but word in cyberspace indicates this to be around $5 million to $8 million.
FUD Zilla reports the following on this:
We do know that Nvidia already has some Assassin’s creed demos with 4K textures that are supposed to look amazing as Nvidia agrees with AMD thinking that future of gaming is in 4K gaming. Our industry sources now tell us that it’s just AMD spending serious bucks on the Battlefield 4 deal. It turns out that the guys behind The way it’s meant to be played and Nvidia ISV (independent software vendor) relationship have spent about $5 million on their Ubisoft deal.
It involves two games, Assassins Creed 5 and Watch Dogs and our sources tell us that AMD was looking into a similar deal with Ubisoft, but it walked away simply as they believed that spending a similar or slightly higher amount on an AAA shooter like Battlefield 4 was a better deal – plus BF4 is the first game to support AMD’s new Mantle API, so it just made more sense.
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