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EA Paying for YouTube Love ?
A post on NeoGAF shows documents suggesting EA ran its own program to pay for YouTube videos promoting their games, similar to allegations that Microsoft was paying for positive Xbox One videos on YouTube. The instructions allegedly from EA on this seem self-conscious about the implications, promising a $10.00 CPM (per thousand views), but warning not to post any details about the incentive online).
Microsoft may have secretly paid YouTube video creators to promote the Xbox One, but it's not the only game company with a hand in the cookie jar. Video game publisher Electronic Arts has an entire program which pays YouTube fans to promote games like Battlefield 4 and Need for Speed: Rivals.
It's called Ronku, and If a report at NeoGAF is accurate, the company pays gamers quite a bit: $10 for every 1,000 views, or roughly $200,000 for an entire 20,000,000-view Battlefield 4 promotional campaign. In order to qualify for some of that money, YouTube video creators apparently have to follow specific instructions about how to promote the game.
In the end, let me say it is just marketing and advertising, nothing more, so this should not be blown out of proportion (we think).
lucidus
Ancient Guru
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Joined: 2011-12-31
Ancient Guru
Posts: 9963
Joined: 2011-12-31
#4749836 Posted on: 01/24/2014 05:13 AM
Cat videos are NOT stupid
Then where would everyone else post stupid videos?
Cat videos are NOT stupid
sykozis
Ancient Guru
Posts: 19943
Joined: 2008-07-14
Ancient Guru
Posts: 19943
Joined: 2008-07-14
#4749846 Posted on: 01/24/2014 05:40 AM
Depends on what the cat is doing.....
Cat videos are NOT stupid
Depends on what the cat is doing.....
Gaizokubanou
Maha Guru
Posts: 1247
Joined: 2007-04-07
Maha Guru
Posts: 1247
Joined: 2007-04-07
#4749910 Posted on: 01/24/2014 08:24 AM
Kobra cat will sweep your legs!
Depends on what the cat is doing.....
Kobra cat will sweep your legs!
SirDremor
Master Guru
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Master Guru
Posts: 573
Joined: 2008-06-20
#4749940 Posted on: 01/24/2014 10:19 AM
Bad: watching a YouTube channel review that you thought was objective, when in reality it's a paid advertisement from EA. There are people who started out legitimately reviewing products, now you don't know if they're being paid to say exactly what a company wants you to hear. THAT IS NOT GOOD.
Let's review: watching an advertisement that you know is an advertisement = cool. watching a review of a game, reviewer has been bribed and paid not to admit it = not cool.
We should be seeing: "The following is a paid advertisement by EA"
Are you kidding?
Youtube? Objective Review?! Don't make me laugh! Youtube is worth only for cute kitten videos.
Other videos (non-science) - 99.9% are just total crap. If anyone relies on YouTube for good reviews or source of info... well, I can only say that it is very sad.
Should I start relying on "Gadget X vs Caliber .50" reviews?... they're so good and objective... they show how badly gadgets are made...
Bad: watching a YouTube channel review that you thought was objective, when in reality it's a paid advertisement from EA. There are people who started out legitimately reviewing products, now you don't know if they're being paid to say exactly what a company wants you to hear. THAT IS NOT GOOD.
Let's review: watching an advertisement that you know is an advertisement = cool. watching a review of a game, reviewer has been bribed and paid not to admit it = not cool.
We should be seeing: "The following is a paid advertisement by EA"
Are you kidding?
Youtube? Objective Review?! Don't make me laugh! Youtube is worth only for cute kitten videos.
Other videos (non-science) - 99.9% are just total crap. If anyone relies on YouTube for good reviews or source of info... well, I can only say that it is very sad.
Should I start relying on "Gadget X vs Caliber .50" reviews?... they're so good and objective... they show how badly gadgets are made...
Solfaur
Ancient Guru
Posts: 6325
Joined: 2005-08-10
Ancient Guru
Posts: 6325
Joined: 2005-08-10
#4750156 Posted on: 01/24/2014 04:45 PM
The only thing that slightly bothers me is that they wanted to "hide" this... other than that, I'm not surprised, most videos/reviews are either positive or negative advertisements, it has been like this since forever.
The only thing that slightly bothers me is that they wanted to "hide" this... other than that, I'm not surprised, most videos/reviews are either positive or negative advertisements, it has been like this since forever.
Ven0m
Maha Guru
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Maha Guru
Posts: 1764
Joined: 2005-08-12
#4750172 Posted on: 01/24/2014 05:13 PM
I'd rather understand it as that Youtubers didn't care, and EA-Youtubers agreement details were secret. It's NDA as any other. If you sign NDA, it doesn't lift all the laws and responsibilities.
The only thing that slightly bothers me is that they wanted to "hide" this... other than that, I'm not surprised, most videos/reviews are either positive or negative advertisements, it has been like this since forever.
I'd rather understand it as that Youtubers didn't care, and EA-Youtubers agreement details were secret. It's NDA as any other. If you sign NDA, it doesn't lift all the laws and responsibilities.
NAMEk
Master Guru
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Joined: 2006-05-26
Master Guru
Posts: 617
Joined: 2006-05-26
#4750217 Posted on: 01/24/2014 06:23 PM
So that's why cracks exists, they force us to try the game before buying, by which i mean trying cracked version, i always say, Developers by which i mean Developing companies aren't worth fair game of consumers.
So that's why cracks exists, they force us to try the game before buying, by which i mean trying cracked version, i always say, Developers by which i mean Developing companies aren't worth fair game of consumers.
Loobyluggs
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Maha Guru
Posts: 2235
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#4750235 Posted on: 01/24/2014 07:05 PM
Why do videos need to be streamed at all?
Why not offer a description and a download?
The quality of YouTube is beyond funny, it really is the poorest example of RGB and bitrate out there.
TV has channels...why not post a video at a site which is specific to the audience?
I mean - YouTube is kindalike a dumping ground for pathetic and sad videos
Then where would everyone else post stupid videos?
Why do videos need to be streamed at all?
Why not offer a description and a download?
The quality of YouTube is beyond funny, it really is the poorest example of RGB and bitrate out there.
TV has channels...why not post a video at a site which is specific to the audience?
I mean - YouTube is kindalike a dumping ground for pathetic and sad videos
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Ancient Guru
Posts: 19943
Joined: 2008-07-14
Then where would everyone else post stupid videos?