Where's the bunny, I'm gonna stuff ... ehm ... Duracell, the world-renowned copper-top battery brand, are moving in a new direction. In fact, they have decided to step into the world of flash memory with SD, microSD, USB drives and Compactflash cards in an effort to expand the brand.
While best known for batteries of all kinds, Duracell is venturing into new territory with not just USB drives and other compact media. They will also produce media card readers. But the real attraction is the company will push out marketing efforts in the places where Duracell is already a trusted name, such as pharmacies and grocery stores.
And it makes sense. After all, batteries are used in many electronic products that require memory. It makes it easier then, if you can rely on the same brand for batteries and memory options. In order to pull off this endeavor, Duracell has teamed up with Dane-Elec, which already has distribution in the U.S., Europe and Asia.