Interesting (!) You have to admire the creativity BFG always has with their different approach towards their products in the high-end segment. Read carefully, as you'll notice that the GTX 295 apparently now is allowed to be sold pre-overclocked. Which is a first from NVIDIA in the GTX 295 range.
BFG teamed up with the fellas of CoolIT, the kings of cooling. As such they announce the BFG GeForce GTX 285 H2O+ and GeForce GTX 295 H2OC graphics cards with ThermoIntelligence Advanced Cooling Solutions