EVGA GeForce GTX 780 SC ACX review
Gigabyte GeForce GTX 780 WindForce 3x OC review
GeForce GTX 780 SLI and Multi monitor review
GeForce GTX 780 review
OCZ Vertex 450 SSD review
Gigabyte GeForce GTX 650 Ti Boost OC WindForce 2X review
MSI Radeon HD 7790 TurboDuo OC review
Metro Last Light VGA Graphics Benchmark performance test
Noctua NH-U12S and NH-U14S review
ASUS GeForce GTX 670 DirectCU Mini review
A Leaked Apple Store Video
Posted by Hilbert Hagedoorn on: 11/28/2012 08:19 AM | 73 comment(s) ]
It says something about a company that its internal marketing materials are just as polished and every bit as aspirational as the ones that it looses upon the rest of the world, like this internal Apple Store promo video, produced by Washington Square Films. Partly that its internal belief structure matches the one that it projects outward, and that it needs every piece of the organization to share those beliefs. And partly that the promotional machine within Apple is one of its most powerful organs (in case you had, uh, doubts about that).
In this 2010 video, Apple's former retail chief, Ron Johnson, earnestly describes the way in which Apple — a truly global corporation, and the biggest company in the world by market cap — fits into local cityscapes with its "significant stores" and how Apple Stores "can actually improve communities." Local, local, local is the mantra. He talks about Apple Stores the same way that Apple talks about the rest of its products, at one point remarking that "this store can be transformational to [a customer's] life." It's almost hard to believe that he's talking about where you go to buy an iPad mini or get your iPhone fixed.
hallryu
Moderator
Posts: 10847
Joined: 2007-07-29
Moderator
Posts: 10847
Joined: 2007-07-29
#4465864 Posted on: 11/28/2012 08:32 PM
This is not a mobile phone discussion thread.
This is not a mobile phone discussion thread.
JohnMaclane
Ancient Guru
Posts: 4835
Joined: 2004-05-20
Ancient Guru
Posts: 4835
Joined: 2004-05-20
#4465902 Posted on: 11/28/2012 09:17 PM
Its about how Apple manages to dazzle their typical iFans with bull**** while taking their money.
Its about how Apple manages to dazzle their typical iFans with bull**** while taking their money.
hallryu
Moderator
Posts: 10847
Joined: 2007-07-29
Moderator
Posts: 10847
Joined: 2007-07-29
#4465908 Posted on: 11/28/2012 09:29 PM
All I see is a bog-standard corporate internal vid. Designed to inform and define the corporate brand.
I penned this reply on my brand new iPad.
Its about how Apple manages to dazzle their typical iFans with bull**** while taking their money.
All I see is a bog-standard corporate internal vid. Designed to inform and define the corporate brand.
I penned this reply on my brand new iPad.
The Laughing Ma
Maha Guru
Posts: 1927
Joined: 2008-04-12
Maha Guru
Posts: 1927
Joined: 2008-04-12
#4465920 Posted on: 11/28/2012 10:02 PM
Hmmm, episode for Mythubusters perhaps what happens if you walk in to an Apple store and pull out and start using a Samsung S3?
You wake up 40 hours later in a cramped dank room with no memory of what happened and a strong but unexplainable urge to buy an Apple product?
Never been in a Apple store. I sometimes wonder what would happen if I did... I see all the staff standing there and can't help but be afraid.
Hmmm, episode for Mythubusters perhaps what happens if you walk in to an Apple store and pull out and start using a Samsung S3?
You wake up 40 hours later in a cramped dank room with no memory of what happened and a strong but unexplainable urge to buy an Apple product?
JohnMaclane
Ancient Guru
Posts: 4835
Joined: 2004-05-20
Ancient Guru
Posts: 4835
Joined: 2004-05-20
#4465946 Posted on: 11/28/2012 10:31 PM
All I see is a bog-standard corporate internal vid. Designed to inform and define the corporate brand.
I penned this reply on my brand new iPad.
My wallet would be accusing me of rape if I threw my savings at an ipad, shiiit I'm still sporting a 3310 lookalike for a mobile phone.
Maybe when I finally find full time work and get settled I'll splash some money on useless "status" items such as tablets (because so far these tablets are not attractive enough IMO ), even then I still have to avoid throwing money away if I want to leave the country and get a fancy masters.
And they say kids aren't careful with money these days.
All I see is a bog-standard corporate internal vid. Designed to inform and define the corporate brand.
I penned this reply on my brand new iPad.
My wallet would be accusing me of rape if I threw my savings at an ipad, shiiit I'm still sporting a 3310 lookalike for a mobile phone.
Maybe when I finally find full time work and get settled I'll splash some money on useless "status" items such as tablets (because so far these tablets are not attractive enough IMO ), even then I still have to avoid throwing money away if I want to leave the country and get a fancy masters.
And they say kids aren't careful with money these days.
(.)(.)
Maha Guru
Posts: 2214
Joined: 2010-11-10
Maha Guru
Posts: 2214
Joined: 2010-11-10
#4465949 Posted on: 11/28/2012 10:34 PM
Ahh Consumerism, Its been awhile. How have you been good sir?
What a joke.
Ahh Consumerism, Its been awhile. How have you been good sir?
What a joke.
Lane
Ancient Guru
Posts: 4877
Joined: 2005-02-25
Ancient Guru
Posts: 4877
Joined: 2005-02-25
#4465954 Posted on: 11/28/2012 10:40 PM
I dont know what is this legend about Apple products who cost more ..
( even Samsung phone cost more )
its a nice mobile, but yet the problem is you can find better...
Macbook ? they are cheap as hell, any real professional laptop start at 5000$, not 1200$ as the macbook. They have nice finition, even if dont go close of a Lenovo basic profesionnal laptop in term of quality ... ( specially the last ones )
The problem lie here, they have success to make think they are an high end brand, but in reality they are just sold you basic hardware ...
The price is high for what they are in reality, but they are not cost much, and their prices is really in the middle of what you can find, not much..
With Mobile, you rarely buy a phone without contract with a FAI .. whatever it is a S3 or an Iphone, they cost nearly the same with it.
I dont know what is this legend about Apple products who cost more ..
( even Samsung phone cost more )
its a nice mobile, but yet the problem is you can find better...
Macbook ? they are cheap as hell, any real professional laptop start at 5000$, not 1200$ as the macbook. They have nice finition, even if dont go close of a Lenovo basic profesionnal laptop in term of quality ... ( specially the last ones )
The problem lie here, they have success to make think they are an high end brand, but in reality they are just sold you basic hardware ...
The price is high for what they are in reality, but they are not cost much, and their prices is really in the middle of what you can find, not much..
With Mobile, you rarely buy a phone without contract with a FAI .. whatever it is a S3 or an Iphone, they cost nearly the same with it.
Xendance
Ancient Guru
Posts: 5289
Joined: 2005-07-19
Ancient Guru
Posts: 5289
Joined: 2005-07-19
#4465956 Posted on: 11/28/2012 10:41 PM
"Leaked", just a viral ad that apple "leaked"
"Leaked", just a viral ad that apple "leaked"
Little
Maha Guru
Posts: 807
Joined: 2005-02-19
Maha Guru
Posts: 807
Joined: 2005-02-19
#4465962 Posted on: 11/28/2012 10:46 PM
NO ONE on this earth could hate crapple more than me but...
http://news.cnet.com/8301-17852_3-57540154-71/anthropologist-apple-is-a-religion/
It's like a religious cult..
NO ONE on this earth could hate crapple more than me but...
http://news.cnet.com/8301-17852_3-57540154-71/anthropologist-apple-is-a-religion/
Ghosty
Maha Guru
Posts: 1330
Joined: 2003-07-23
Maha Guru
Posts: 1330
Joined: 2003-07-23
#4465973 Posted on: 11/28/2012 10:54 PM
Hmmm, episode for Mythubusters perhaps what happens if you walk in to an Apple store and pull out and start using a Samsung S3?
You wake up 40 hours later in a cramped dank room with no memory of what happened and a strong but unexplainable urge to buy an Apple product?
That's exactly what I thought would happen.
Hmmm, episode for Mythubusters perhaps what happens if you walk in to an Apple store and pull out and start using a Samsung S3?
You wake up 40 hours later in a cramped dank room with no memory of what happened and a strong but unexplainable urge to buy an Apple product?
That's exactly what I thought would happen.
Agonist
Master Guru
Posts: 605
Joined: 2008-10-13
Master Guru
Posts: 605
Joined: 2008-10-13
#4465986 Posted on: 11/28/2012 11:05 PM
SMFH!!! Apple must have fed you good. I havent had an Iphone since the 3g. I have played with all Iphones since then and still find them locked down and still quite meh even with jailbreaking. Plus I repeat x100 hate Itunes with a passion. Everytime I wanna veiw the store or install and app I have to type a password is quite annoying. I loved my HTC G2 far more then the Iphone 4/s.
I have had both the Galaxy S2, now the iPhone 4S 64GB and next week the iPhone 5 64GB. I never missed my S2, the iPhone is much better IMO.
SMFH!!! Apple must have fed you good. I havent had an Iphone since the 3g. I have played with all Iphones since then and still find them locked down and still quite meh even with jailbreaking. Plus I repeat x100 hate Itunes with a passion. Everytime I wanna veiw the store or install and app I have to type a password is quite annoying. I loved my HTC G2 far more then the Iphone 4/s.
General Stalin
Master Guru
Posts: 190
Joined: 2006-06-29
Master Guru
Posts: 190
Joined: 2006-06-29
#4466003 Posted on: 11/28/2012 11:14 PM
Another piece of corporate propaganda. All spite and malice aside; Apple is honestly a great company as is shown by their market value. Their business model and marketing scheme are a modern phenomenon that has relentlessly and mercilessly swept the world.
In all honesty, their products are no more useful (sometimes less) than alternative products that are also out there (for less money, might I add), but they have gained so much steam with their brand that they can easily charge 20%-40% more for their products than other comparable brands out there and millions of people will by the sh-t out of it regardless. They have crafted an image and a gimmick that has made them so "hip" and given them so much pop-culture notoriety that they are untouchable.
I will say as for myself personally; I hate Apple for preying on an uneducated market. Like any other huge conglomerate, they put on a friendly face and a flashy marketing campaign to draw consumers in, but in the end they are in it to win; not to help people out. They charge exorbitant amounts of money for ho-hum average tech in a shiny white minimalist-styled package pieced together by foreign laborers. I also REALLY hate how they have abused copyright protection laws more than any company I have ever seen or heard of. With their monstrous market cap, I'm sure a lot of their lawsuits have been won with the help of "special interest." Also F--k Apple fanaticism.
/rant
Another piece of corporate propaganda. All spite and malice aside; Apple is honestly a great company as is shown by their market value. Their business model and marketing scheme are a modern phenomenon that has relentlessly and mercilessly swept the world.
In all honesty, their products are no more useful (sometimes less) than alternative products that are also out there (for less money, might I add), but they have gained so much steam with their brand that they can easily charge 20%-40% more for their products than other comparable brands out there and millions of people will by the sh-t out of it regardless. They have crafted an image and a gimmick that has made them so "hip" and given them so much pop-culture notoriety that they are untouchable.
I will say as for myself personally; I hate Apple for preying on an uneducated market. Like any other huge conglomerate, they put on a friendly face and a flashy marketing campaign to draw consumers in, but in the end they are in it to win; not to help people out. They charge exorbitant amounts of money for ho-hum average tech in a shiny white minimalist-styled package pieced together by foreign laborers. I also REALLY hate how they have abused copyright protection laws more than any company I have ever seen or heard of. With their monstrous market cap, I'm sure a lot of their lawsuits have been won with the help of "special interest." Also F--k Apple fanaticism.
/rant
k1net1cs
Ancient Guru
Posts: 3328
Joined: 2010-11-14
Ancient Guru
Posts: 3328
Joined: 2010-11-14
#4466111 Posted on: 11/29/2012 01:25 AM
...just like their lawsuits. =b
From hearsay I heard they're gunning for the Galaxy S, SII, and Ace over in Netherlands.
Their business model and marketing scheme are a modern phenomenon that has relentlessly and mercilessly swept the world.
...just like their lawsuits. =b
From hearsay I heard they're gunning for the Galaxy S, SII, and Ace over in Netherlands.
aayman_farzand
Master Guru
Posts: 719
Joined: 2010-09-20
Master Guru
Posts: 719
Joined: 2010-09-20
#4466123 Posted on: 11/29/2012 01:43 AM
It is unbelievable that you guys managed to turn a store video to anti-Apple, brainwashed sheep etc etc thread.
They are just proud of their stores, and they should be. They are designed great and have the customer service to back it up. At least when it came to patent trolling, the hate was understandable, but here? Makes me wonder who really is the sheep...
It is unbelievable that you guys managed to turn a store video to anti-Apple, brainwashed sheep etc etc thread.
They are just proud of their stores, and they should be. They are designed great and have the customer service to back it up. At least when it came to patent trolling, the hate was understandable, but here? Makes me wonder who really is the sheep...
Click here to post a comment for this news story on the message forum.
Ancient Guru
Posts: 5701
Joined: 2007-08-07
Well, apart from the price you can get a MUCH higher specification phone costing less.
Compare for example a Samsung Galaxy SIII to an iphone 5. The SIII is better in almost every way, better cpu, larger screen, true multi tasking, etc.
The SIII is far cheaper & with regards to hardware it's better. This is why I say iphone is overrated & expensive for what it is.