Don't confuse RTM and GA (General Availability), as these are two totally different phases. RTM in a nutshell is typically the final build that we will see when Windows 7 hits GA later this year (Unless, of course, there's a show-stopper bug found), but is released to manufacturers so they can work out any bugs the software may encounter with hardware devices. General availability is scheduled to launch on October 22, which will give the tech savvy world time to save up money.

So with that said TechNet, MSDN, and a few other partner connections will also be getting the RTM build on July 13. So let the countdown begin.