Incorporating a scripting language, software engine and architecture, amBX has been designed to deliver all-new player experiences through enabled devices such as LED colour-controlled lights, active furniture, fans, heaters, audio and video, which are all placed in the user’s room. amBX goes even further to provide the support framework for peripheral manufacturers to develop these enabled products, empowering both developers and publishers to amBX-enable and enhance their games. In the future, game players may even be able to author and share their own personal amBX experiences online.

Now, Point of View is going to release graphics cards with a amBX kit bundled ! Very nice.

they announce the release of the Point of View / Philips amBX / Ubisoft bundle, containing the Philips amBX ProGamer kit and a full version of Ubisoft’s award-winning PC game, Brother in Arms: Hell’s Highway, powered by a Point of View GeForce (optional 9500 or 9600 GT) graphics card. Creating ‘ambient experiences’, amBX takes the gameplay experience out of the traditional gaming world screen and into the real world through light, colour, sound, rumble and even airflow, all delivered by the Philips amBX PC Gaming Peripherals range of LED colour-controlled lighting, rumble peripherals and variable speed desktop fans. The bundled Philips amBX ProGamer kit consists of a central lighting/control station, a pair of 40W satellite speaker lights and a powerful 80W subwoofer.

Sold separately as part of an Extension Kit, the amBX-enabled desktop variable speed fans simulate wind speed from soldier movement on foot, in the air and in vehicles, as well as punches of airbursts from explosions and object collision. Furthermore, the wrist rumbler effects create distinct tyre and track rumble from different vehicle types, a wide range of weapon recoil effects and the thud and shock of being on the receiving end of a bullet, grenade or bomb. The elements of the Extension Kit can easily be plugged into the Progamer Kit that is part of the bundle offer.

Expect price to hover arounf 300 EUR for a complete kit. And yes, Guru3D will be reviewing an amBX kit real soon as I'm as curious as you guys are.