In the past 45 days, Intel and its Atom processor has entered a variety of markets beyond the more than 50 million Intel-based netbooks sold in the past 2 years. Intel announced a processor and MeeGo* software win with Chinese carmaker HawTai Automobile for a future in-vehicle-infotainment platform; a greater than 50-times lower platform idle power reduction with Intel's next generation Atom processor platform for handheld devices including smartphones; and a collaboration with Google*, Sony* and Logitech* to deliver a new Smart TVs experience powered by Intel Atom CE products and running Android*-based Google TV*.

Intel recently unveiled the future System on Chip (SoC) Atom-based "Tunnel Creek" that, for the first time, will allow other companies to connect their own custom silicon to Intel's SoC product. The Intel Atom processor also powers the Intel Reader, and the company has received more than 3,000 non-PC design inquiries - most new-to-Intel potential customers - ranging from fish finders to golf carts.

During his keynote, David (Dadi) Perlmutter, executive vice president and co-general manager, Intel Architecture Group, touched on these and other Intel efforts, which included showing off the world's thinnest netbook running on the upcoming mobile dual-core "Pine Trail." At just 14mm, the razor-thin "Canoe Lake" innovation platform runs cooler and is 50 percent thinner than any other netbook consumers can find on the market today. In addition, Perlmutter showed a range of other Intel Atom-based devices spanning energy efficient blade servers, retailing systems, presentation projectors and multiple tablets.

"Intel believes the strength of the Atom franchise can help consumers realize the true potential for a common experience to enable the compute continuum," said Perlmutter. "With platforms ranging from compact and portable netbooks, to Smart TV experiences and innovative tablets designs, Intel Architecture is driving innovative products based on a unique 'port of choice' software strategy."