Samsung Electronics announced today it was participating in the launch of the Global Virtual Reality Association (GVRA), a non-profit organization dedicated to promoting the growth of the global virtual reality (VR) industry.

Samsung is joined by Acer Starbreeze, Google, HTC VIVE, Facebook’s Oculus, and Sony Interactive Entertainment in the formation of this organization, which together will develop and share best practices for the industry, and foster dialogue between public and private stakeholders around the world.

The goal of the Global Virtual Reality Association is to promote the responsible development and adoption of VR globally. The association’s members will develop and share best practices, conduct research, and bring the international VR community together as the technology progresses. The group will be a resource for consumers, policymakers, and industries interested in VR.

VR has the potential to be the next great computing platform, improve sectors ranging from education to healthcare, and contribute significantly to the global economy in the coming years. Through research, international engagement, and the development of best practices, the founding companies of the Global Virtual Reality Association hope to unlock and maximize VR’s potential and ensure those gains are shared around the world as widely as possible.

For more information, visit www.GVRA.com.