Gigabyte overtaking ASUS in motherboard market

by Hilbert Hagedoorn on: 04/17/2013 07:40 AM | Source | 46 comment(s)

DigiTimes writes Gigabyte almost overtook ASUS in terms of motherboard shipments in the first quarter of this year. Gigabyte shipped 4.9 million motherboard during the quarter, only slightly behind ASUS' 5 million units. The site notes ASUS currently leads in China and US, while Gigabyte has good performance in both Latin America and Southeast Asia. For the whole of 2013, ASUS aims to ship 22-24 million units, while Gigabyte aims at 20 million units.

Gigabyte Technology shipped 4.9 million motherboards in the first quarter, only slightly behind Asustek Computer's five million units, allowing the company to have a chance to beat the long-time leader in terms of shipments in 2013, according to source from channel retailers. However, Asustek's component purchasing advantage and market share leadership in the high-end segment will still enable the motherboard giant to see a better gross margin than Gigabyte.

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The Laughing Ma

Posts: 3167
Joined: 2008-04-12

#4583394 Posted on: 04/24/2013 07:14 PM

Simple tale, always gone Asus never had ANY issue with them, the other day my new Gigabyte mobo arrived, had to go with them as they were the only board that did what I was looking for, hooked it all up only to find that one of the 3 Sata ports is dead. First time I've stepped outside the Asus box and gotta say I am not impressed, oh and the website for Gigabyte is total and utter crap.

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