DigiTimes makes note that graphics cards are no longer the main focus of Elsa, instead the company shifted its attention to LED lighting products.

The sources explained that Elsa has been involved in the LED lighting industry since the second half of 2008, mainly targeting the China market. A quick viewing of the company's website supports that the company has been involved in the LED market since last year.

However, the company will continue offering graphics cards, mainly for the China market as well, sources at the company indicated. The company is also offering other IT products, including a netbook (Elsa Pal Book II) targeting the entry-level PC market.

The industry sources also indicated there is a rumor that several members of Elsa's graphics card development team have left the company to form a new graphics card brand called Lantic.