No no, it's not as dramatic as the topic hints, but Artic Cooling is no more. With the recent product line Artic Cooling will halt it's current brandname and start a new under ... "Arctic".

" The company ARCTIC COOLING has grown steadily in recent years and has expanded its product portfolio across the range of cooling article also in new fields. To accommodate the change, ARCTIC COOLING will change its name to ARCTIC from today on. All products of the ARCTIC family have the high quality at an affordable price in common. The creativity and love to the detail of ARCTIC engineering team is inserted in each individual product. The basic idea behind the entire products can is expressed in three words, which are also at the same time the new slogan of the company: the spirit of innocation".

With a new name comes a new logo ...