IGN reports Activision is preparing a massive launch campaign for Call of Duty: Black Ops. Activision CEO Bobby Kotick claims it will be the biggest launch in the company's history, and he hinted that Black Ops will not only be for hardcore gamers.

During Activision's Q2 fiscal earnings call this afternoon, the publisher continuously emphasized how much bigger the marketing budget for this year's title will be compared to last, and highlighted the fact pre-sales continue to outpace Modern Warfare 2 from last year.

"This year's Black Ops will release on more platforms than ever before, and continues to pace ahead of last year's record setting Modern Warfare 2 in terms of per-sales and consumer awareness metrics," said Activision COO Thomas Tippl.