Asustek Computer's good brand recognition in the high-end PC segment and price cut strategy, has reportedly helped the company to surpass Micro-Star International (MSI) in gaming notebook shipments in Taiwan and is trailing closely behind MSI in China, Europe, North America and Southeast Asia, according to sources from channel retailers.

The sources pointed out that Asustek has a 60% share in Taiwan's gaming notebook market, and in 2015, the company will continue to expand related investments to snatch more share from its competitors in markets worldwide.

Asustek initially insisted on only launching high-end models, but has later turned to focus on developing models with high price/performance ratios, after seeing MSI's gaming notebooks continue to outsell its own.

Asustek's G56-series gaming notebooks launched recently and priced at NT$30,000-35,000 (US$965-1,126) are currently in fierce competition with MSI's gaming models.

Currently, Asustek is mainly pushing 6-7 gaming notebooks in the market and recently launched its latest G751-series with high specifications and multiple functions. The G751-series has two models, priced at NT$94,800 and NT$50,900.

MSI is cautiously defending its market share and has launched 24 gaming notebook models in the past year under its top-end performance GT-series, thin-and-light GS-series, high-price/performance ratio GE/GX-series and entry-level GP-series.

As for the gaming desktop market, not many vendors have developed products for the market due to weak demand, but Asustek recently launched the ROG GR8 ultra-mini gaming desktop, priced at NT$30,000-40,000, looking to attract consumers with small form factor demand.

ASUS getting close to MSI in gaming notebook market