Bristol Ridge APUs have been available for the OEM market for a while now, not to confuse them with Zen architecture. Together with the Ryzen 3 release, AMD is unleashing some SKUs into the market in the form of the A serie with IGP as well as the A6-9550, Athlon X4 970 and Athlon X4 940

Before I continue, nothing is known about availbility dates on these. The new new entry-level APUs get a 65 W TDP and will be based on 2-module, 4-threads for the A12-9800, running at 3.8 GHz base and 4.2 GHz Turbo.

The APUs have improved throughput VP9, HEVC and H.265 support at low power playback. This platform will support DDR3 and DDR4 up-to 2400 MHz. The new AMD4 socket is intended for all CPU's from top to bottom, including the future ZEN based processors. The combo of today's announced 7th Gen processors will offer features like DDR4, PCI-Express Gen 3, USB 3.1 (gen2), NVMe and will support SATA Express.
  

A GCN 1.3 architecture is used for the IGP, a Radeon R7 GPU with 512 Stream Processors  800 MHz Base and 1108 MHz Turbo. There are three 35 W parts with E suffix.