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News Release - 3,2,1 BLAST OFF WITH THE LATEST IN GRAPHICS WITH CREATIVE LABS

May 4th, Creative (Nasdaq: CREAF) the worldwide leader in digital entertainment products for the personal computer and the Internet, announce their next generation of graphics cards satisfying the needs of all users: from those who look for performance on a budget, to those who are looking for a top of the range card. This brand new line up contains three cards.

Reaffirming their position once more as leaders in graphics in both scope and technology, Creative's three new graphics cards are all based on nVidia's chips including their leading and latest processor technology, the GeForce3.
The entry level 3D Blaster GeForce2 MX200 is for those who want to update their PC and get the best performance for the most competitive price. The 3D Blaster GeForce2 PRO suits the heavy graphics application user and the gamer who is looking to ensure the most realistic quality performance and the 3D Blaster GeForce3 is designed specifically for hard-core gamers who quite simply demand optimal performance, now.

Eoin Leyden, graphics and video products brand manager with Creative Labs Europe says, "We knew it was imperative to design a range of cards that would suit a variety of needs and that would satisfy all users." Leyden continues, "We are renowned in the graphics market for producing reliable, top performance cards and we continue to have a strong partnership with nVidia, acknowledged leaders in the graphics chip market."

3D Blaster GeForce2 MX200
This new card is available to fit AGP slots, it features 32MB of SDR RAM memory and provides amazing 3D via second generation Transform&Lighting, per pixel shading and other exciting features.
A PCI option, the 3D Blaster GeForce2 MX PCI, is also available for users with older motherboards who now have the option to upgrade their graphics cards.

3D Blaster GeForce2 PRO
The 3D Blaster GeForce2 Pro features the award winning GeForce2 graphics processor enabling real-time, per pixel shading providing quality photo-realistic images. With 64MB of double-data rate (DDR) RAM memory boosting the performance through games and applications it gives a stunning visual experience, thanks to features like Transform&Lighting and advanced video processing. It enables PC users to experience accurate surface attributes and textures rendering cinematically rich detailed environments.

3D Blaster GeForce3
This is the best performance card on the market at the moment. Creative's 3D Blaster GeForce3 features 64MB of 460Mhz DDR RAM memory coupled with the new generation GeForce3 Graphics Processing Unit. This remarkable card is capable of performing at more than 800 billion operations per second (BOPS) and with groundbreaking technology like the nfiniteFX™ engine, Lightspeed Memory Architecture™ and high-resolution antialiasing (HRAA) the GeForce3 produces unprecedented stunningly realistic graphics in real time. Also including a TV Out feature, this top of the range card is for those users who are prepared to pay for the best graphics available.

About Creative Labs:
Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment products for the personal computer and the Internet. Famous for its Sound Blaster and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed D.A.P Jukebox. The company's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

Founded in 1981, Creative Technology's corporate headquarters are based in Singapore, with its European head office based in the UK. Creative Labs Europe was established in 1993 to capture a bigger share of the growing European Market potential. A fully fledged European operation was put in place by General Manager, Michael Sullivan, with headquarters in Berkshire, UK. Creative Labs Europe has grown nine-fold in the past three years with subsidiaries in France, Spain, Portugal, Italy, Germany, UK, Benelux, Denmark, Sweden and Poland. Creative's European Operations and Technical Centre (EOTC) facility was officially opened on 19 July 1995 in Dublin, Ireland. The EOTC acts as the central hub to Creative Labs' fast growing European business, providing an efficient localised and customised product supply for the European market and customer support to complement the subsidiaries' activities in the several countries. The European operation currently employs around 500 staff.

For further information, visit www.europe.creative.com
 

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