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With expensive memory often come a some extra's. G.Skill offers a life-time warranty with these memory modules, you can't beat that. Look at the heat spreaders, it's fairly unusual to see a design like that. One thing is a sure fact, you either like or hate the aesthetics. The green PCB bothers me a little though. Styling wise that's a missed opportunity.
The heatspreader is designed to enhance heat dissipation allowing better tweaks and overclocks. As a result this is not low profile memory though. The idea is that heat is moved away from the actual memory chips and this increases potential overclocking and stability. And in combo with the Turbulence memory fan the results could be wicked.
The kits will be sold with G.Skills Turbulence memory fan to decrease the system temperatures and provide further overclocking headroom during tweaking. The fan is quite silent, but the extra tweak potential always will be a little relative. We assume that if you build a PC with such high-end components, your chassis airflow would not be an issue either. It's definitely a nice stylish item that will look great in any PC.