This will be the high-end range. Asus claims that they will have impressive overclocking capabilities.

Unfortunately I could not get any hard data on temperatures. But if we can believe it, temps should be extraordinarily nice. A specific availability date hasn't been announced just yet.

PR snippet: The ASUS ROG Matrix Series is equipped with the Super Hybrid Engine technology for automatic detection and adjustment of voltage, clock settings, and fan speeds to achieve the ultimate in performance or maximum energy savings.

Additionally, the Hybrid Cooler technology delivers extreme or quieter cooling according to gamer needs. The ASUS ROG MATRIX series is even equipped with an upgraded dual-fansink Hybrid Cooler+, which automatically and independently adjusts the speeds of both fans—preventing overheating of not only the GPU/memory modules but also the power ICs. Last but not least, iTracker provides users with 5 scenario GUI modes for easy customization of their preferred usage.

And to attract masses... of course ASUS had to plant a Lamborghini in their booth... *yummie*.