Motherboards then. The hottest product announced for ASUS had to be the ASUS MARINE COOL Motherboard.

"The ASUS MARINE COOL is a conceptual motherboard that addresses the most demanding of usage scenarios. The front features a metal heat-pipe module to provide exceptional heat transference and dissipation for core components. Set flush on the back of the PCB, the backplate makes full use of micro-porous ceramic technology to provide a larger surface area-facilitating heat away from the PCB for highly effective thermal dissipation. Together, these revolutionary designs improve heat dissipation by up to 2 fold. The ASUS MARINE COOL also features an onboard uninterruptible power supply (UPS)-a built-in polymer battery that averts damage from unexpected blackouts. Furthermore, built-in server-standard Failover Memory guarantees system boot, regardless of incompatible or faulty memory." - ASUS Marketing

The ASUS Marine Cool concept motherboard features SO-DIMM notebook memory slots with Failover Memory and a heatpipe design that has become standard on today's high-end motherboards.

Asus showed its X58 microATX motherboard Rampage II Gene featuring 6 DIMM slots and two PCI-E x16 slots. Besides this, the motherboard supports NVIDIA SLI and ATI CrossFireX technologies.

ASUS explained the product should even be a tiny bit faster than the original Rampage II Extreme. Target price will be roughly 230 USD.

Prototype : LCD based control over the motherboard. overclock and regulate everything from fans to Memory or FSB frequency... with this nifty controller.

ASUS is launching the Asus Formula graphics card series which are aimed at the enthusiast market. The ones that were on display were based on ATI´s HD 4800 series GPUs, and on NVIDIA's GTX 260/280 GPU.